Introduction
The Rose Bowl, a premier stadium and outdoor event space in Pasadena, California, is the site of countless iconic events, from college football games to large-scale concerts. With a capacity of over 90,000, ensuring a seamless experience for attendees is paramount. United Site Services has leveraged its extensive organizational experience and excellence in process managementin deliveringcomprehensive Site Servicesfor these events, contributing to the success of each occasion through customized solutions and responsive service.
Challenges
United Site Services has partnered with Rose Bowl events leadership for over a decade, providing a comprehensive range of Site Services essential to the success of their large-scale events. Our Rose Bowl contracts typically include an extensive array of products and the servicing of these units, ranging from basic portable restrooms to VIP restroom trailers, hand wash stations, fencing, and more, ensuring full support for every event, regardless of size or scope. We are proud to have established an enduring relationship with the Rose Bowl events team, rooted in value for our professional approach and our local team of experts who have worked with the venue for years and know its complexities inside and out. We describe our collaborative and integrated team with the Rose Bowl staff as being like a "family", and this spirit helps to ensure that every event runs smoothly, no matter how unique the requirements.
Background
The Rose Bowl presents unique logistical challenges due to its size, the volume of attendees, and the fast-paced nature of event turnovers, especially during the college football season. Key issues include:
- Limited Time for Setup and Teardown: The short time frame between events requires a highly coordinated effort to ensure that all sanitation units are in place and fully stocked before gates open.
- High Standards for Cleanliness and Maintenance: With thousands of attendees, maintaining cleanliness and fully stocked sanitation units throughout the event is always critical. Any service disruption can lead to a negative attendee experience.
- Responsive On-Site Support: The nature of live events has meant that United Site Services needsto be on call to address any issues immediately, from restocking supplies to handling unexpected maintenance needs.
United Site Services' Solutions
United Site Services has developed several tailored solutions to address the Rose Bowl's specific needs:
- Dedicated Teams: A specialized team of technicians expertly manages fencing with minimal impact on the golf course, while another dedicated team handles comprehensive sanitation needs, from basic portable restrooms to VIP trailers.
- Strategic Placement and Pre-Positioning of Units: United Site Services uses a designated parking lot at the Rose Bowl to stage and stock all units ahead of time. This arrangement allows for rapid deployment, significantly reducing setup time on event days.
- Enhanced Communication and Responsiveness: Since taking over the account, the United Site Services team has implemented a more hands-on approach, improving communication with Rose Bowl staff. This includes real-time updates and immediate response to any issues, ensuring that all needs are met promptly.
- On-Site Attendant Services: United Site Services provides on-site attendants who are assigned to specific sections of the venue. These attendants are responsible for regularly checking each sanitation unit to ensure they are clean, fully stocked, and in proper working order. Additionally, they have access to a locked unit stocked with extra supplies, allowing for quick restocking as needed.
- Custom Solutions for Health Compliance: For areas where food is served, United Site Services installs both hot and cold sinks to meet health department requirements, ensuring compliance and enhancing the overall attendee experience.
Unique Challenges and Innovative Solutions
The venue presents several unique challenges of importance to Rose Bowl staff, each requiring tailored solutions from United Site Services:
- Time-Sensitive Operations: The golf course neighbor has strict operational hours, necessitating precise coordination. To avoid disruption, portable restrooms have been strategically placed in the parking lot before events, ensuring quick deployment during the limited setup window. This approach minimizes the need for back-and-forth trips to the branch, saving valuable time.
- Overnight Pack Down: Given the early 5 am tee times, our team is required to conduct a full pack down after events throughout the night, ensuring all equipment is cleared before the course opens. This overnight work allowed for a seamless transition, maintaining the course's pristine condition for golfers.
Implementation and Results
Since implementing these solutions, the Rose Bowl has seen significant improvements in service quality and event operations:
- Increased Efficiency: The pre-positioning of units has reduced setup times, allowing for more flexibility in event preparation and smoother overall operation.
- Improved Attendee Experience: The enhanced on-site support has led to consistently clean and well-maintained sanitation facilities, contributing to a positive experience for attendees.
- Strengthened Partnership: The Rose Bowl's management team has expressed high satisfaction with the improved communication and responsiveness. They have continued to trust the United Site Services team with their events, including the upcoming UCLA football season and various concerts.
- Recognition: In acknowledgment of our team's exceptional service, the Rose Bowl presented their United Site Services "family" team with a plaque after the 22023 Rose Bowl game, highlighting the successful partnership and United Site Services' vital role in the event's success.
Collaboration and Relationship Building
For over a decade, United Site Services has been a trusted partner of the Rose Bowl, demonstrating a commitment to excellence through customized solutions and proactive communication. This longstanding relationship has enabled United Site Services to deeply understand the unique needs of the venue, ensuring seamless operations for every event. As the Rose Bowl continues to host high-profile events, United Site Services team remains dedicated to ensuring successful events by enhancing the experience for attendees and making the on-site lives easier for our valued event organizer partners.
For more information on how United Site Services can support your large-scale event needs, please contact us today.
Customer
Rose Bowl Stadium
Site
Pasadena, California
Customer need
Seamless management of portable restrooms, sanitation units and fencing for large-scale events.
Scope
Provide sanitation and site services for events with over 90,000 attendees.
Solution
Improved event operations, enhanced attendee experience, timely setup, and compliance with health standards.
Customer benefits
Total business savings of £42.7m
Turnaround costs reduced by £3m
Duration reduced by 8 days
Commissioning year
Over 10 years of partnership, most recently acknowledged after the 2023 Rose Bowl game.
Ready to get started?